Digital marketing is a powerful way to promote your business online using modern tools like social media SEO and website
WHAT IS DIGITAL MARKETING ?
(BEGGINER GUIDE )
First , i will explain in simple words . digital marketing means promoting a product or service using the internet . Through digital marketing , we can promote our buisness and develop our website . we can create our own website and grow our brand online.
There are many benefits of digital marketing. Its helps our business grow and we can earn money . But we do not start earning immediately . It takes time , effort , and learning . Slowly , we improve our skills and understand many tools of digital marketing .
Types OF Digital Marketing :
SEO
Seo stands for search engine optimization . It is the practice of improving your websites content . Structure, and visibility to rank higher on search engines like google . SEO is not very difficult , but many students feel confused in the beginning . because of this confusion , some people do not try to learn it . However , those who stay cosistent and practice regularly find it very beneficial in the future , SEO helps them a lot in growing their website and career . It gives long-term benefits if someone learns it properly.
SEO has three main types: On-Page SEO ,Off-Page SEO and Technical SEO:
ON PAGE SEO:
In on-page SEO , we work on our own websites to improve ranking and increase traffic . We optimize content, use proper keywords , improve headinds , and make the website user- friendly . on-page SEO helps our websites rank better on google .
Websites structure is also important in on-page SEO . HTML is used to create the structure of the websites . CSS is used to design and make the websites look beautiful . JavaScript is used to add functions and interactivity to the websites .
OFF PAGE SEO :
In on-page SEO , we work on our own websites to improve ranking and increase traffic . we optimize content ,use proper keywords, headings , and make the websites user- friendly . On-page SEO helps our websites rank better on google .
Website structure is also important in on-page SEO . HTML is used to create the structure of the websites . CSS is used to design and make the websites look beautiful . Java script is used to add functions and interactivity to the websites.
TECHNICAL SEO
Technical SEO involves the behind-the-scenes actions you take to help search engines crawl ,index , and understand your websites better . Unlike on-page SEO , which focuses on content , and off-page SEO, which is about building authority , Technical SEO ensure that your site's structure and functionally are optimized for search engines.This includes thinks like improving page speed , making your site mobile-friendly, fixing broken links , and ensuring search engines can easily navigate your site.
WHAT IS CRAWLING?
Crawling is a process that allows search engines to discover new content on the internet .to do this, they use crawling bots they follow links from the already known webpages to the new ones .Since thousands of webpages are produced or updated everyday, the process of crawling is a never - ending mechanism repeated over and over again . Martin splitt , google webmaster trend analyst ,describes the crawling process quite simply.
WHAT IS A SEARCH ENGINE CRAWLER?
Search engine crawler (also called web spider or crawl bot ) is a piece of program that crawls webpages, scans their content and collects the data for indexing purposes . Whenever a crawl visits a new webpage via a hyperlink , it looks at the content it contains - scanning all the text , visuals elements , links , HTML ,CSS or java script files etc.- and then passes (or fetches ) this information for processing and eventual indexing .
SOCIAL MEDIA MARKETING:
The primary goals of a social media marketing campaign are to build brand awareness and establish trust . as you go deeper into social media marketing . you can use it to obtain leads and as a direct marketing or sales channel . promoted posts and tweets are two examples of social media marketing . today nearly 7 in 10 shoppers report using social media for either shopping inspiration or to make purchases directly , demonstrating the deep connection platforms have with the consumers buying journey .
AFFILIATE MARKETING :
Affiliate marketing predates many modern digital channels but has expanded significantly online . In affiliate marketing . companies and individual "influencers " promote another company's products and get a commission every time a sale is made or a fresh lead is added to their list . Many well- known companies, including amazon, have affiliate programs that pay out millions of dollars to affiliates that help sell their products .
Affiliate marketing predates many modern digital channels but has expanded significantly online . In affiliate marketing . companies and individual "influencers " promote another company's products and get a commission every time a sale is made or a fresh lead is added to their list . Many well- known companies, including amazon, have affiliate programs that pay out millions of dollars to affiliates that help sell their products .
